As Americans entered the 70s, they searched to upgrade their food choices with premium ice cream, French wine and cheeses, imported water, coffee and designer chocolate. It almost seemed that a hefty price tag guaranteed success, and food companies sat up and took notice. We were willing to pay big for a better grade of food, and pay we did. It was the decade of European imports, even in music, and we couldn't get enough.
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Designer Chocolates, Anyone?
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